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~isPartOf:"Legends in marketing"
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Wind, Yoram
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Legends in marketing
Journal of advertising research
8
Journal of marketing
6
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Marketing research : a magazine of management and applications
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New-product forecasting : models and applications
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The network challenge : strategy, profit, and risk in an interlinked world
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Addison-Wesley series in marketing
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Business horizons
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Consumer and industrial buying behavior
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Does marketing need reform? : fresh perspectives on the future
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Editor's series in marketing
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Effects of globalization on the firm
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Evolution of innovation management : trends in an international context
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Financial times handbook of management
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Harvard business review : HBR
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Innovation diffusion models of new product acceptance
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Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Forecasting
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International Series in Quantitative Marketing
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International marketing ; Vol. 1
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International marketing ; Vol. IV
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International series in quantitative marketing : ISQM
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Journal of Advertising Research
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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3
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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4
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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6
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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7
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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8
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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9
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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10
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
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