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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand architecture"
~subject:"Brand image"
~subject:"Hotellerie"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Tourism management : research, policies, practice
Journal of business research : JBR
365
The journal of brand management : an international journal
318
The journal of product & brand management
287
Journal of retailing and consumer services
164
European journal of marketing : EJM
86
International journal of hospitality management
81
Asia Pacific journal of marketing and logistics
72
Journal of marketing communications
70
Psychology & marketing
70
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
Journal of strategic marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of international consumer marketing
50
Journal of the Academy of Marketing Science
48
Cogent business & management
47
Journal of promotion management : innovations in planning and applied research
47
Marketing letters : a journal of research in marketing
46
The IUP journal of brand management : IJBRM
45
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The journal of consumer marketing
42
International journal of contemporary hospitality management
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
International journal of consumer studies
40
Journal of travel and tourism marketing
40
European journal of marketing
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
Journal of Islamic marketing
33
International journal of advertising : the review of marketing communications
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
29
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ECONIS (ZBW)
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1
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
Saved in:
2
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Saved in:
3
Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong
;
Huang, Songshan
;
Hallak, Rob
;
Liang, Mingzhu
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
Saved in:
4
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
5
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
6
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
7
Prozess der Markenarchitekturbildung in der pharmazeutischen Industrie
Burmann, Christoph
;
Kanitz, Christopher
-
2011
Persistent link: https://www.econbiz.de/10009665183
Saved in:
8
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
9
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
Saved in:
10
Gestaltung der Markenarchitektur : Stand der Forschung und Entwicklung eines Managementprozesses
Burmann, Christoph
;
Kanitz, Christopher
-
2010
Persistent link: https://www.econbiz.de/10009665194
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