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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
~subject:"HR marketing"
~subject:"Hotellerie"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Tourism management : research, policies, practice
Journal of business research : JBR
354
The journal of product & brand management
283
The journal of brand management : an international journal
281
Journal of retailing and consumer services
164
International journal of hospitality management
81
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
69
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
57
SpringerLink / Bücher
57
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of promotion management : innovations in planning and applied research
47
Journal of the Academy of Marketing Science
46
Marketing letters : a journal of research in marketing
46
The IUP journal of brand management : IJBRM
46
Cogent business & management
45
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of travel and tourism marketing
40
International journal of contemporary hospitality management
39
European journal of marketing
38
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of Islamic marketing
33
International journal of advertising : the review of marketing communications
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Global business review
29
Journal of fashion marketing and management
29
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ECONIS (ZBW)
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1
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
Saved in:
2
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Saved in:
3
Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong
;
Huang, Songshan
;
Hallak, Rob
;
Liang, Mingzhu
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
Saved in:
4
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
5
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
6
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
7
Prozess der Markenarchitekturbildung in der pharmazeutischen Industrie
Burmann, Christoph
;
Kanitz, Christopher
-
2011
Persistent link: https://www.econbiz.de/10009665183
Saved in:
8
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
9
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
Saved in:
10
Gestaltung der Markenarchitektur : Stand der Forschung und Entwicklung eines Managementprozesses
Burmann, Christoph
;
Kanitz, Christopher
-
2010
Persistent link: https://www.econbiz.de/10009665194
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