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~isPartOf:"Luxury marketing : a challenge for theory and practice"
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Luxury goods
6
Luxusgüter
6
Comparison
2
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Perception
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Brand image
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Customer value
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EU countries
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EU-Staaten
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East Asia
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Kundenwert
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Markenimage
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Marketing
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Ostasien
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Product counterfeiting
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Produktpiraterie
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Students
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USA
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Wein
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English
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Wiedmann, Klaus-Peter
6
Hennigs, Nadine
5
Klarmann, Christiane
2
Aiello, Gaetano
1
Behrens, Stefan
1
Donvito, Raffaele
1
Godey, Bruno
1
Langner, Sascha
1
Pederzoli, Daniele
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Schmidt, Steffen
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Wüstefeld, Thomas
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Luxury marketing : a challenge for theory and practice
Schriftenreihe Marketing, Management
71
Arbeitspapier / Institut für Marketing, Universität Mannheim
61
Journal of business research : JBR
34
Jahrbuch der Absatz- und Verbrauchsforschung
27
Marketing : ZFP ; journal of research and management
21
Journal of Business Research
13
Schriftenreihe Marketing Management
13
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
12
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
10
Psychology & marketing
10
Management Know-how
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Journal of marketing management : MM
8
British journal of management : BJM
7
Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister : innovative Strategien, Konzepte, Tools
7
European management journal
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Springer eBook Collection / Business and Economics
7
The journal of services marketing
7
Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
6
Corporate reputation review : an international journal
6
Der Markt : international journal of marketing
6
Marketing intelligence & planning
6
The journal of product & brand management
6
Web 2.0 : neue Perspektiven für Marketing und Medien
6
Ganzheitliches Corporate Finance Management : Konzept - Anwendungsfelder - Praxisbeispiele
5
Journal of Services Marketing
5
Journal of the Academy of Marketing Science
5
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
European Journal of Marketing
4
Journal of Consumer Marketing
4
Journal of Product & Brand Management
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Gabler Edition Wissenschaft
3
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ECONIS (ZBW)
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1
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
2
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
3
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
4
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
5
An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 57-76)
.
2013
Persistent link: https://www.econbiz.de/10009667684
Saved in:
6
Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 1-17)
.
2013
Persistent link: https://www.econbiz.de/10009667687
Saved in:
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