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Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 395-416). 2013
Persistent link: https://www.econbiz.de/10009667665
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Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013
Persistent link: https://www.econbiz.de/10009667668
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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013
Persistent link: https://www.econbiz.de/10009667672
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Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Luxury marketing : a challenge for theory and practice, (pp. 77-99). 2013
Persistent link: https://www.econbiz.de/10009667683
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An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Luxury marketing : a challenge for theory and practice, (pp. 57-76). 2013
Persistent link: https://www.econbiz.de/10009667684
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Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction
Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 1-17). 2013
Persistent link: https://www.econbiz.de/10009667687