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CRM Implementation: A Descriptive Study of the Service Industry in Pakistan
Khan, Sana Akbar; Qureshi, Salman Ali; Hunjra, Ahmed Imran - Volkswirtschaftliche Fakultät, … - 2014
customization. The aim is to analyze the degree to which service firms utilize CRM technology, customize services and store customer … helps in increasing organizational performance. However, customization is not always the practice of the service firms. …
Persistent link: https://www.econbiz.de/10011107962
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Brand Equity, Consumer Learning and Choice
Erdem, Tulin; Broniarczyk, Susan; Charavarti, Dipankar; … - Volkswirtschaftliche Fakultät, … - 1999
The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...
Persistent link: https://www.econbiz.de/10011108757
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Service Sector Led Economic Growth in India and Some Measurement and Database Issues
Saikia, Dilip - 2017
In recent years there has been a rapid and sustained growth of the service sector in the Indian economy. But unfortunately, while the importance of the services is growing statistical data and other relevant information of the services are abysmally low. There are problems relating to the...
Persistent link: https://www.econbiz.de/10014187326
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The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad
Naveed, Tahir; Akhtar, Irum; Cheema, Khaliq Ur Rehman - Volkswirtschaftliche Fakultät, … - 2012
the challenge for the companies to satisfy the customers and to get their loyalty through innovative products. Purpose of … this study is to investigate the benefits (customer satisfaction and loyalty) and cost (customer dissatisfaction …) associated with innovation. These benefits and costs are investigated through analysing the relationship between the innovation …
Persistent link: https://www.econbiz.de/10011107506
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Union Mediation and Adaptation to Reciprocal Loyalty Arrangements
Panos, Georgios; Theodossiou, Ioannis - Volkswirtschaftliche Fakultät, … - 2009
reciprocal loyalty in the employment relationship. It uses a vignettes approach to elicit preferences and a novel dataset with …
Persistent link: https://www.econbiz.de/10005025726
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It’s all about Trust and Loyalty: Partner Selection Mechanisms in Tourism Networks
Pesämaa, Ossi; Örtqvist, Daniel; Hair Jr, Josph F - Volkswirtschaftliche Fakultät, … - 2007
Does expected partner or task related criteria affect how trust and loyalty is developed between tourism firms? This … and experienced trust, should build loyalty between tourism firms. The model provides a more precise assessment for … role of experienced trust in transforming different partner selection criteria into loyalty. The contribution of the model …
Persistent link: https://www.econbiz.de/10005789842
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Development of relationships in interorganizational networks: studies in the tourism and construction industries
Pesämaa, Ossi - Volkswirtschaftliche Fakultät, … - 2007
commitment and loyalty. The results indicate that relationships are based upon a long term orientation. Secondly, relationships …
Persistent link: https://www.econbiz.de/10005837201
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More than friendship is required : an empirical test of cooperative firm strategies
Pesämaa, Ossi; Hair Jr, Joseph F - Volkswirtschaftliche Fakultät, … - 2006
-term orientation has a positive effect on friendship, loyalty, trust and commitment. Friendship is related to loyalty and commitment …, and loyalty is related to trust. Ultimately, trust and commitment engender successful cooperation. The model can be used … supports a greater emphasis on establishing relationships using loyalty, trust and commitment to develop successful higher …
Persistent link: https://www.econbiz.de/10005621294
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Divided Loyalists or Conditional Cooperators? Creating Consensus about Cooperation in Multiple Simultaneous Social Dilemmas
McCarter, Matthew; Samek, Anya; Sheremeta, Roman - Volkswirtschaftliche Fakultät, … - 2014
simultaneous social dilemmas. The divided-loyalty hypothesis, from organizational theory, predicts that cooperation will decline as …
Persistent link: https://www.econbiz.de/10011110225
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Exploring the mediating role of relationship quality in online services
Keating, Byron W.; Alpert, Frank; Kriz, Anton; Quazi, Ali - Volkswirtschaftliche Fakultät, … - 2010
interaction between service quality and relationship quality, as they impact on customer loyalty. The findings reveal some … fundamental differences in the way that strong relationships and loyalty develop in the online setting vis-à-vis the offline … loyalty to their main financial institution; there was also evidence of a concurrent link between service quality and loyalty …
Persistent link: https://www.econbiz.de/10011110399