Narrow search
Showing 1 - 10 of 14
Cover Image
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Cover Image
Can incumbents introduce radical and disruptive innovations? : Report No. 04-100
Govindarajan, Vijay; Kopalle, Praveen K. - In: MSI reports : working paper series (2004) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10002200375
Cover Image
The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.; Dant, Rajiv P.; Grewal, Dhruv - In: MSI reports : working paper series (2004) 1, pp. 77-101
Persistent link: https://www.econbiz.de/10002200394
Cover Image
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
Cover Image
The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.; Dant, Rajiv P.; Grewal, Dhruv - In: MSI reports : working paper series (2004) 1, pp. 77-101
Persistent link: https://www.econbiz.de/10009893409
Cover Image
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10009893519
Cover Image
Can incumbents introduce radical and disruptive innovations? : Report No. 04-100
Govindarajan, Vijay; Kopalle, Praveen K. - In: MSI reports : working paper series (2004) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10009893412
Cover Image
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: MSI reports : working paper series (2009) 2, pp. 3-17
Persistent link: https://www.econbiz.de/10009893535
Cover Image
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: MSI reports : working paper series (2008) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
Cover Image
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486