Narrow search
Showing 1 - 6 of 6
Cover Image
A meta-analysis of personal selling elasticities
Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: MSI reports : working paper series (2008) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
Cover Image
Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105
Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10003340386
Cover Image
Dynamic marketing investment strategies for platform firms
Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A.; … - In: MSI reports : working paper series (2009) 4, pp. 101-118
Persistent link: https://www.econbiz.de/10003960983
Cover Image
Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105
Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10009893453
Cover Image
A meta-analysis of personal selling elasticities
Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: MSI reports : working paper series (2008) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10009893507
Cover Image
Dynamic marketing investment strategies for platform firms
Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A.; … - In: MSI reports : working paper series (2009) 4, pp. 101-118
Persistent link: https://www.econbiz.de/10009893543