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Berger, Jonah
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MSI reports : working paper series
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Consumer psychology in a social media world
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
2
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
3
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
4
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
5
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
Saved in:
6
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10009893557
Saved in:
7
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009893568
Saved in:
8
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Raghuram
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10010005586
Saved in:
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