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A meta-analysis of personal selling elasticities
Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: MSI reports : working paper series (2008) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
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Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.; Drèze, Xavier - In: MSI reports : working paper series (2008) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
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A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: MSI reports : working paper series (2008) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
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Order in product customization decisions
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: MSI reports : working paper series (2008) 2, pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen; Bateman, Thomas S.; Lutz, Richard J. - In: MSI reports : working paper series (2008) 2, pp. 93-118
Persistent link: https://www.econbiz.de/10003779749
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
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Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver; Lim, Steve C.; Lusch, Robert F. - In: MSI reports : working paper series (2008) 3, pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
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Innovation and the ratchet effect : how firms trade off value creation in financial and product markets
Moorman, Christine; Spencer, Fredrika J. - In: MSI reports : working paper series (2008) 3, pp. 115-141
Persistent link: https://www.econbiz.de/10003793942
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Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10003950175