Narrow search
Showing 1 - 10 of 120
Cover Image
Challenges and solutions for international marketing management
Oesterle, Michael-Jörg (ed.); Wolf, Joachim (contributor);  … - 1998
Persistent link: https://www.econbiz.de/10000660106
Cover Image
Is market orientation affected by the size and diversity of customer networks?
Ellis, Paul D. - In: Management international review : mir ; journal of … 50 (2010) 3, pp. 325-345
Persistent link: https://www.econbiz.de/10003977280
Cover Image
Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Yaprak, Attila; Xu, Shichun; Cavusgil, Erin - In: Management international review : mir ; journal of … 51 (2011) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10008991328
Cover Image
A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States
Kotabe, Masaaki - In: Management international review : mir ; journal of … 30 (1990) 4, pp. 353-370
Persistent link: https://www.econbiz.de/10001097792
Cover Image
Assessing product-market diversification of US firms
Qian, Gongming - In: Management international review : mir ; journal of … 37 (1997) 2, pp. 127-149
Persistent link: https://www.econbiz.de/10001219797
Cover Image
Competitor analysis practices of US companies : an empirical investigation
Subramanian, Ram - In: Management international review : mir ; journal of … 38 (1998) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10001235956
Cover Image
Managing the growth-share matrix : a four-nation study in two industries
Thakur, Manab - In: Management international review : mir ; journal of … 31 (1991) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10001105035
Cover Image
Marketing channel decisions of foreign manufacturing subsidiaries in the US : the case of the metal and machinery industries
Kim, Jooheon - In: Management international review : mir ; journal of … 31 (1991) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10001105036
Cover Image
Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur - In: Management international review : mir ; journal of … 32 (1992) 3, pp. 265-272
Persistent link: https://www.econbiz.de/10001130734
Cover Image
Comparative marketing behaviour of Canadian and Austrian high-tech exporters
Seringhaus, F. H. Rolf - In: Management international review : mir ; journal of … 33 (1993) 3, pp. 247-269
Persistent link: https://www.econbiz.de/10001148761