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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Theory"
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Consumer behaviour
Theory
Konsumentenverhalten
329
Theorie
80
Preismanagement
72
Pricing strategy
72
Online retailing
43
Online-Handel
43
Experiment
40
Internet marketing
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343
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Ghose, Anindya
6
Girotra, Karan
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Simchi-Levi, David
5
Su, Xuanming
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Dukes, Anthony
4
Guo, Liang
4
Lee, Dokyun
4
Allon, Gad
3
Bassamboo, Achal
3
Belavina, Elena
3
Cachon, Gérard
3
Chintagunta, Pradeep K.
3
Choe, Chongwoo
3
Cui, Shiliang
3
Gao, Fei
3
Li, Beibei
3
Milkman, Katherine L.
3
Ofek, Elie
3
Raju, Jagmohan Singh
3
Sahin, Ozge
3
Smith, Michael D.
3
Sudhir, K.
3
Swinney, Robert
3
Van Ryzin, Garrett
3
Villas-Boas, J. Miguel
3
Wilbur, Kenneth C.
3
Zhang, Fuqiang
3
Acland, Dan
2
Agarwal, Sumit
2
Agrawal, Vishal V.
2
Aviv, Yossi
2
Baucells, Manel
2
Bazerman, Max H.
2
Bemmaor, Albert C.
2
Bronnenberg, Bart J.
2
Buell, Ryan W.
2
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,982
Journal of retailing and consumer services
1,932
International journal of consumer studies
761
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
445
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
389
European journal of marketing : EJM
348
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
308
Journal of retailing
304
Cogent business & management
297
SpringerLink / Bücher
296
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of the Academy of Marketing Science
268
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
343
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1
Are store-
brand
buyers store loyal? : an empirical investigation
Hansen, Karsten T.
;
Singh, Vishal
- In:
Management science : journal of the Institute for …
54
(
2008
)
10
,
pp. 1828-1834
Persistent link: https://www.econbiz.de/10003776089
Saved in:
2
Price-matching guarantees with endogenous consumer search
Jiang, Juncai
;
Kumar, Nanda
;
Ratchford, Brian Thomas
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
Saved in:
3
Markdown or everyday low price? : the role of behavioral motives
Özer, Özalp
;
Zheng, Yanchong
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 326-346
Persistent link: https://www.econbiz.de/10011446184
Saved in:
4
The value of fast
fashion
: quick response, enhanced design, and strategic consumer behavior
Cachon, Gérard
;
Swinney, Robert
- In:
Management science : journal of the Institute for …
57
(
2011
)
4
,
pp. 778-795
Persistent link: https://www.econbiz.de/10009012163
Saved in:
5
Estimating loyalty and switching with an application to the automobile market
McCarthy, Patrick S.
(
contributor
)
- In:
Management science : journal of the Institute for …
38
(
1992
)
10
,
pp. 1371-1393
Persistent link: https://www.econbiz.de/10001133858
Saved in:
6
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable
brand
choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
7
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
8
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
9
Only the ugly face? : a theoretical model of
brand
dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
10
Why markdown as a pricing modality?
Adida, Elodie
;
Özer, Özalp
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2161-2178
Persistent link: https://www.econbiz.de/10012039743
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