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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Ökonometrisches Modell"
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Deutschland
Internet marketing
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Ökonometrisches Modell
Advertising
67
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advertising
25
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Advertising effects
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Balseiro, Santiago R.
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Shin, Woochoel
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Athey, Susan
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Management science : journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
127
Discussion paper / Centre for Economic Policy Research
116
NBER working paper series
104
International journal of advertising : the review of marketing communications
95
NBER Working Paper
91
Journal of marketing communications
61
Journal of business research : JBR
60
SpringerLink / Bücher
57
Europäische Hochschulschriften / 5
47
International journal of advertising : the quarterly review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : innovations in planning and applied research
38
Journal of advertising research
37
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Journal of econometrics
27
Journal of promotion management : JPM
27
IMF working papers
26
CESifo working papers
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of applied econometrics
22
Journal of retailing and consumer services
22
Journal of marketing research : JMR
20
Psychology & marketing
20
Working paper
20
Discussion paper series / IZA
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Applied economics
17
Discussion paper / Tinbergen Institute
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Econometric theory
15
European journal of operational research : EJOR
15
IHS economics series : working paper
15
Mathematical systems in economics
15
Reihe Ökonomie
15
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1
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
2
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
3
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
4
The impact of consumer multi-homing on
advertising
markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
5
Behavior-based
advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
6
Bond return predictability : economic value and links to the macroeconomy
Gargano, Antonio
;
Pettenuzzo, Davide
;
Timmermann, Allan
- In:
Management science : journal of the Institute for …
65
(
2019
)
2
,
pp. 508-540
Persistent link: https://www.econbiz.de/10012000665
Saved in:
7
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
8
Path to purchase : a mutually exciting point process model for online
advertising
and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
9
Television
advertising
and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
10
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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