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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Marketing management
Pricing strategy
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Werbung
81
Advertising
67
Internet marketing
22
Online-Marketing
22
advertising
22
Advertising effects
21
Werbewirkung
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Theorie
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Lans, Ralf van der
2
Amaldoss, Wilfred
1
Baye, Michael R.
1
Bradlow, Eric T.
1
Bruggen, Gerrit H. van
1
Celis, L. Elisa
1
Chen, Ningyuan
1
Chen, Xi
1
Chintagunta, Pradeep K.
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Elmachtoub, Adam N.
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1
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1
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1
Iyer, Ganesh
1
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Kumar, Anuj
1
Lauga, Dominique Olié
1
Lee, Dokyun
1
Lei, Xiao
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Lewis, Gregory
1
Mobius, Markus
1
Morgan, John
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Shen, Qiaowei
1
Shin, Woochoel
1
Siddarth, S.
1
Silva-Risso, Jorge M.
1
Tan, Yinliang
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Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
52
Journal of business research : JBR
27
European journal of operational research : EJOR
25
Journal of promotion management : innovations in planning and applied research
24
International journal of internet marketing and advertising : IJIMA
22
Journal of marketing communications
21
Journal of retailing and consumer services
21
Journal of advertising research
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European journal of marketing : EJM
13
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Psychology & marketing
13
Journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of industrial organization
11
CESifo working papers
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of electronic commerce : IJEC
9
Journal of advertising
9
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of production economics
8
Journal of marketing management : MM
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Discussion papers / CEPR
7
Journal of Islamic marketing : JIMA
7
Research
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Young consumers : insight and ideas for responsible marketers
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Economics letters
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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ECONIS (ZBW)
18
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1
Loot box pricing and design
Chen, Ningyuan
;
Elmachtoub, Adam N.
;
Hamilton, Michael L.
; …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
Saved in:
2
Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi
;
Lans, Ralf van der
;
Trusov, Michael
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
Saved in:
3
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
4
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
5
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
6
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
7
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa
;
Lewis, Gregory
;
Mobius, Markus
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
Saved in:
8
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
9
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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