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Loot box pricing and design
Chen, Ningyuan; Elmachtoub, Adam N.; Hamilton, Michael L.; … - In: Management science : journal of the Institute for … 67 (2021) 8, pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
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Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi; Lans, Ralf van der; Trusov, Michael - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa; Lewis, Gregory; Mobius, Markus; … - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
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Price advertising by manufacturers and dealers
Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784