//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Pricing strategy"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Social Web
Werbung
81
Advertising
67
Internet marketing
22
Online-Marketing
22
advertising
22
Advertising effects
21
Werbewirkung
21
Theorie
18
Theory
18
Consumer behaviour
17
Konsumentenverhalten
17
advertising and media
11
Game theory
8
Preismanagement
8
Social web
8
Spieltheorie
8
Competitive strategy
7
Wettbewerbsstrategie
7
Computerspiel
6
Video game
6
marketing
6
Market structure
5
Marktstruktur
5
Social network
5
Soziales Netzwerk
5
Auction theory
4
Auktionstheorie
4
Automotive industry
4
Bayes-Statistik
4
Bayesian inference
4
Competition
4
E-commerce
4
Electronic Commerce
4
Internet
4
Kfz-Industrie
4
Planung
4
Regulation
4
Regulierung
4
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Lans, Ralf van der
2
Amaldoss, Wilfred
1
Baye, Michael R.
1
Bruggen, Gerrit H. van
1
Celis, L. Elisa
1
Chen, Ningyuan
1
Chen, Xi
1
Chintagunta, Pradeep K.
1
Desai, Preyas S.
1
Elmachtoub, Adam N.
1
Fainmesser, Italy P.
1
Gardete, Pedro M.
1
Gelper, Sarah
1
Gopinath, Shyam
1
Guo, Liang
1
Hamilton, Michael L.
1
Hosanagar, Kartik
1
Iyer, Ganesh
1
Katona, Zsolt
1
Krämer, Jan
1
Kumar, Anuj
1
Lauga, Dominique Olié
1
Lee, Dokyun
1
Lei, Xiao
1
Lewis, Gregory
1
Mobius, Markus
1
Morgan, John
1
Nair, Harikesh
1
Nazerzadeh, Hamid
1
Ofek, Elie
1
Schnurr, Daniel
1
Shen, Qiaowei
1
Shin, Woochoel
1
Siddarth, S.
1
Silva-Risso, Jorge M.
1
Tan, Yinliang
1
Trusov, Michael
1
Venkataraman, Sriram
1
Villas-Boas, J. Miguel
1
Wilbur, Kenneth C.
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
47
European journal of operational research : EJOR
24
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Journal of retailing and consumer services
17
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
CESifo working papers
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of production economics
9
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
Discussion papers / CEPR
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
European journal of marketing : EJM
5
Information economics and policy : IEP
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of market research
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Loot box pricing and design
Chen, Ningyuan
;
Elmachtoub, Adam N.
;
Hamilton, Michael L.
; …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
Saved in:
2
Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi
;
Lans, Ralf van der
;
Trusov, Michael
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
Saved in:
3
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
4
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
5
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
6
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
7
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa
;
Lewis, Gregory
;
Mobius, Markus
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
Saved in:
8
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
9
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->