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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
971
Europäische Hochschulschriften / 5
380
Journal of advertising research
295
Working paper / National Bureau of Economic Research, Inc.
253
NBER working paper series
245
Springer eBook Collection
224
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
203
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193
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
NBER Working Paper
178
Journal of advertising : official publication of the American Academy of Advertising
170
Springer eBook Collection / Business and Economics
165
Discussion paper / Centre for Economic Policy Research
155
Journal of marketing communications
146
Research
133
Lehrbuch
124
Journal of marketing
108
Journal of marketing research : JMR
95
CESifo working papers
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : JPM
82
European journal of operational research : EJOR
78
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
74
European journal of marketing : EJM
70
Journal of historical research in marketing
70
Journal of promotion management : innovations in planning and applied research
66
Journal of business ethics : JOBE
64
Gabler Research
63
Edward Elgar E-Book Archive
62
International journal of industrial organization
62
Discussion paper series / IZA
61
DUV / Wirtschaftswissenschaft
60
International journal of internet marketing and advertising : IJIMA
60
Neue betriebswirtschaftliche Forschung : Nbf
59
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
59
Working paper
59
Journal of retailing and consumer services
58
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ECONIS (ZBW)
122
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1
Advertising expenditures in coupled markets, a game-theory approach
Shakun, Melvin F.
- In:
Management science : journal of the Institute for …
11
(
1965
)
4
,
pp. B-42-B-47
Persistent link: https://www.econbiz.de/10002812979
Saved in:
2
The advertising budget's determinants in a market with two competing firms
Simon, Julian L.
;
Ben-Ur, Joseph
- In:
Management science : journal of the Institute for …
28
(
1982
)
5
,
pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
Saved in:
3
Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
Saved in:
4
Estimation of a longitudinal model to decompose the effects of an advertising stimulus on famila consumption
Winer, Russell S.
- In:
Management science : journal of the Institute for …
26
(
1980
)
5
,
pp. 471-482
Persistent link: https://www.econbiz.de/10003021497
Saved in:
5
Linear programming models for production-advertising decisions
Thomas, Joseph
- In:
Management science : journal of the Institute for …
17
(
1971
)
8
,
pp. B474-B484
Persistent link: https://www.econbiz.de/10002914853
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6
A stochastic model of consumer behavior and optimal advertising
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
28
(
1982
)
9
,
pp. 1054-1064
Persistent link: https://www.econbiz.de/10002925126
Saved in:
7
An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute for …
20
(
1976
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10002609805
Saved in:
8
Prospects for the management sciences in advertising
Lipstein, Benjamin
- In:
Management science : journal of the Institute for …
13
(
1966
)
2
,
pp. B-1-B-9
Persistent link: https://www.econbiz.de/10002384500
Saved in:
9
Optimal advertising with stochastic demand
Monahan, George E.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 106-117
Persistent link: https://www.econbiz.de/10002510626
Saved in:
10
An empirical analysis of the optimal advertising policy
Horsky, Dan
- In:
Management science : journal of the Institute for …
23
(
1977
)
10
,
pp. 1037-1049
Persistent link: https://www.econbiz.de/10002968185
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