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Fewer clicks, more purchases
Unal, Murat; Park, Young-Hoon - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit; Teng, Nina; Netessine, Serguei - In: Management science : journal of the Institute for … 65 (2019) 2, pp. 913-932
Persistent link: https://www.econbiz.de/10012000779
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The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.; Fisman, Raymond; McManus, Brian - In: Management science : journal of the Institute for … 69 (2023) 10, pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
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Trust and disintermediation : evidence from an online freelance marketplace
Gu, Yuan; Zhu, Feng - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 794-807
Persistent link: https://www.econbiz.de/10012505263
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The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei; Agrawal, Vishal V.; Cui, Shiliang - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
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Customer supercharging in experience-centric channels
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
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Omnichannel retail operations with buy-online-and-pick-up-in-store
Gao, Fei; Su, Xuanming - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2478-2492
Persistent link: https://www.econbiz.de/10011741393
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi; Aydin, Goker; Hu, Shanshan - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393