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A consumer-based methodology for the identification of new product ideas
Shocker, Allan D.; Srinivasan, V. - In: Management science : journal of the Institute for … 20 (1974) 6, pp. 921-937
Persistent link: https://www.econbiz.de/10002814466
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Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry
Kim, Namwoon; Chang, Dae Ryun; Shocker, Allan D. - In: Management science : journal of the Institute for … 46 (2000) 4, pp. 496-512
Persistent link: https://www.econbiz.de/10006094415
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Network models for estimating brand-specific effects in multi-attribute marketing models
Srinivasan, V. - In: Management science : journal of the Institute for … 25 (1979) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10002858703
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Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V. - In: Management science : journal of the Institute for … 23 (1976) 4, pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
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An investigation of the equal commision rate policy for a multi-product salssforce
Srinivasan, V. - In: Management science : journal of the Institute for … 27 (1981) 7, pp. 731-756
Persistent link: https://www.econbiz.de/10003684699
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The multiregion dynamic capacity expansion problem : an improved heuristic
Fong, Chan-onn - In: Management science : journal of the Institute for … 32 (1986) 9, pp. 1140-1152
Persistent link: https://www.econbiz.de/10001017669
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The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 36 (1990) 3, pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
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Determining sample size for pretesting comparative effectiveness of advertising copies
Dalal, Siddhartha R.; Srinivasan, V. - In: Management science : journal of the Institute for … 23 (1977) 12, pp. 1284-1289
Persistent link: https://www.econbiz.de/10002047553
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A note on Sharpe's algorithm for minimizing the sum of absolute deviations in a simple regression problem
Rao, M. R.; Srinivasan, V. - In: Management science : journal of the Institute for … 19 (1972) 2, pp. 222-225
Persistent link: https://www.econbiz.de/10002694944
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STRATPORT : a model for the evaluation and formulation of business portfolio strategies
Larréché, Jean-Claude; Srinivasan, V. - In: Management science : journal of the Institute for … 28 (1982) 9, pp. 979-1001
Persistent link: https://www.econbiz.de/10002344392