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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong; Shin, Woochoel - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
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Multidimensional targeting and consumer response
Despotakis, Stylianos; Yu, Jungju - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
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Competitive personalized pricing
Chen, Zhijun; Choe, Chongwoo; Matsushima, Noriaki - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4003-4023
Persistent link: https://www.econbiz.de/10012297749
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Mobile targeting using customer trajectory patterns
Ghose, Anindya; Li, Beibei; Liu, Siyuan - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
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Using social network activity data to identify and target job seekers
Ebbes, Peter; Netzer, Oded - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3026-3046
Persistent link: https://www.econbiz.de/10013368366
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya; Yang, Sha - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
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Privacy regulation and online advertising
Goldfarb, Avi; Tucker, Catherine - In: Management science : journal of the Institute for … 57 (2011) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10008858568