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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Customer lifetime value measurement
Borle, Sharad; Singh, Siddharth S.; Jain, Dipak - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong; Yao, Yuliang; Cui, Tony Haitao - In: Management science : journal of the Institute for … 57 (2011) 7, pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
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Balancing acquisition and retention spending for firms with limited capacity
Ovchinnikov, Anton; Boulu-Reshef, Béatrice; Pfeifer, … - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 2002-2019
Persistent link: https://www.econbiz.de/10010403587
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Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951