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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
760
SpringerLink / Bücher
393
Industrial marketing management : the international journal for industrial and high-tech firms
330
Journal of retailing and consumer services
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252
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Journal of marketing management : MM
188
Journal of marketing communications
182
International journal of internet marketing and advertising : IJIMA
174
Journal of marketing
158
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155
European journal of marketing : EJM
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Springer eBook Collection
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Journal of the Academy of Marketing Science
146
Tourism management : research, policies, practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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Europäische Hochschulschriften / 5
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Psychology & marketing
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Journal of management information systems : JMIS
129
The journal of business & industrial marketing
129
Business horizons
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
126
The journal of brand management : an international journal
123
International journal of hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
The journal of product & brand management
107
Journal of advertising research
104
International journal of technology marketing : IJTMkt
101
International journal of advertising : the review of marketing communications
100
Cogent business & management
99
International journal of business information systems : IJBIS
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Electronic commerce research
89
Journal of travel and tourism marketing
89
Asia Pacific journal of marketing and logistics
86
Journal of marketing management : JMM ; journal of the Academy of Marketing
84
Management information systems : mis quarterly
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ECONIS (ZBW)
142
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1
Yahoo! for Amazon : sentiment extraction from small talk on the web
Das, Sanjiv R.
;
Chen, Mike Y.
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1375-1388
Persistent link: https://www.econbiz.de/10003562420
Saved in:
2
Ad revenue and content commercialization : evidence from blogs
Sun, Monic
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
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3
Cumulative growth in user-generated content production : evidence from Wikipedia
Aaltonen, Aleksi
;
Seiler, Stephan
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2054-2069
Persistent link: https://www.econbiz.de/10011518743
Saved in:
4
A structural model of employee behavioral dynamics in enterprise social media
Huang, Yan
;
Singh, Param Vir
;
Ghose, Anindya
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2825-2844
Persistent link: https://www.econbiz.de/10011413490
Saved in:
5
Emergent life cycle : the tension between knowledge change and knowledge retention in open online coproduction communities
Kane, Gerald C.
;
Johnson, Jeremiah
;
Majchrzak, Ann
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3026-3048
Persistent link: https://www.econbiz.de/10010461769
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6
Ideology and composition among an online crowd : evidence from wikipedians
Greenstein, Shane M.
;
Gu, Yuan
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
67
(
2021
)
5
,
pp. 3067-3086
Persistent link: https://www.econbiz.de/10012581301
Saved in:
7
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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8
Link to success : how blogs build an audience by promoting rivals
Mayzlin, Dina
;
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
58
(
2012
)
9
,
pp. 1651-1668
Persistent link: https://www.econbiz.de/10009655719
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9
Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.
;
Nair, Harikesh
;
Hofstetter, Reto
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
Saved in:
10
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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