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Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William; Christen, Markus - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
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R&D in the pharmaceutical industry : a world of small innovations
Ganuza, Juan José; Llobet, Gerard; Domínguez, Beatriz - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 539-551
Persistent link: https://www.econbiz.de/10003859207
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Conner, Kathleen R. - In: Management science : journal of the Institute for … 41 (1995) 2, pp. 209-225
Persistent link: https://www.econbiz.de/10001179366
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Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
Kumar, K. R. - In: Management science : journal of the Institute for … 34 (1988) 7, pp. 805-815
Persistent link: https://www.econbiz.de/10001060348
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A new product adoption model with price, advertising, and uncertainty
Kalish, Shlomo - In: Management science : journal of the Institute for … 31 (1985) 12, pp. 1569-1585
Persistent link: https://www.econbiz.de/10001015535
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New product strategy in small technology-based firms : a pilot study
Meyer, Marc H. - In: Management science : journal of the Institute for … 32 (1986) 7, pp. 806-821
Persistent link: https://www.econbiz.de/10001017799
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Lead users : a source of novel product concepts
Hippel, Eric von - In: Management science : journal of the Institute for … 32 (1986) 7, pp. 791-805
Persistent link: https://www.econbiz.de/10001017800
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Inventory management under market size dynamics
Olsen, Tava Lennon; Parker, Rodney P. - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1805-1821
Persistent link: https://www.econbiz.de/10003776072
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Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 33 (1987) 8, pp. 981-1000
Persistent link: https://www.econbiz.de/10001045645