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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Sharing aggregate inventory information with customers : strategic cross-selling and shortage reduction
Cui, Ruomeng; Shin, Hyoduk - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 381-400
Persistent link: https://www.econbiz.de/10011819588
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Mass customization and the "parts-procurement planning problem"
Fattahi, Ali; Dasu, Sriram; Ahmadi, Reza H. - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5778-5797
Persistent link: https://www.econbiz.de/10013371109
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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Mechanism design for "free" but "no free disposal" services : the economics of personalization under privacy concerns
Chellappa, Ramnath K.; Shivendu, Shivendu - In: Management science : journal of the Institute for … 56 (2010) 10, pp. 1766-1780
Persistent link: https://www.econbiz.de/10008701417
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High touch through high tech: the impact of salesperson technology usage on sales performance via mediating mechanisms
Ahearne, Michael; Jones, Eli; Rapp, Adam; Mathieu, John - In: Management science : journal of the Institute for … 54 (2008) 4, pp. 671-685
Persistent link: https://www.econbiz.de/10003701548
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Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil; Russell, Gary J. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10003709936
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Customer lifetime value measurement
Borle, Sharad; Singh, Siddharth S.; Jain, Dipak - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420