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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Essentials of marketing : a ma...
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
259
Journal of strategic marketing
205
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
Journal of marketing
120
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
108
Marketing Intelligence & Planning
97
Marketing intelligence & planning
96
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
67
Lehrbuch
65
Journal of marketing research : JMR
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
52
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
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ECONIS (ZBW)
64
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1
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
2
Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil
;
Russell, Gary J.
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10003709936
Saved in:
3
A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
58
(
2012
)
10
,
pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647
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4
Product assortment in a triopoly
Shugan, Steven M.
- In:
Management science : journal of the Institute for …
35
(
1989
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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5
Local market characteristics and online-to-offline commerce : an empirical analysis of groupon
Li, Hui
;
Shen, Qiaowei
;
Bart, Yakov
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1860-1878
Persistent link: https://www.econbiz.de/10011855745
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6
Inventory management under market size dynamics
Olsen, Tava Lennon
;
Parker, Rodney P.
- In:
Management science : journal of the Institute for …
54
(
2008
)
10
,
pp. 1805-1821
Persistent link: https://www.econbiz.de/10003776072
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7
Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
33
(
1987
)
8
,
pp. 981-1000
Persistent link: https://www.econbiz.de/10001045645
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8
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
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9
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
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10
Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.
;
Moore, Don A.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
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