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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Ad networks and consumer tracking
D'Annunzio, Anna; Russo, Antonio - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5040-5058
Persistent link: https://www.econbiz.de/10012390759
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Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan; Danaher, Brett; Smith, Michael D. - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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When should firms expose themselves to risk?
Alexandrov, Alexei - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
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Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael; Zervas, Georgios - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341
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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah; Lans, Ralf van der; Bruggen, Gerrit H. van - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951