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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
503
Journal of marketing research : JMR
427
SpringerLink / Bücher
394
Industrial marketing management : the international journal for industrial and high-tech firms
309
Europäische Hochschulschriften / 5
289
Journal of marketing
274
Gabler Edition Wissenschaft
208
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202
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183
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168
Jahrbuch der Absatz- und Verbrauchsforschung
167
European Journal of Marketing
163
European journal of marketing : EJM
158
Food policy : economics planning and politics of food and agriculture
157
Overseas business reports : OBR
155
Marketing Intelligence & Planning
147
The journal of business & industrial marketing
134
Journal of retailing and consumer services
130
Springer eBook Collection
122
Economic development : journal of the Institute of Economics, Skopje
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Journal of advertising research
114
Harvard business review : HBR
112
Journal of marketing communications
111
American journal of agricultural economics
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Marketing : ZFP ; journal of research and management
103
Springer eBook Collection / Business and Economics
103
Marketing intelligence & planning
99
Journal of retailing
94
Journal of business economics : JBE
91
Qualitative market research : an international journal
91
Business horizons
90
Harvard-Business-Manager : das Wissen der Besten
85
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Marketing letters : a journal of research in marketing
83
Strategic Direction
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
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ECONIS (ZBW)
147
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147
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1
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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2
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
3
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
4
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
7
Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
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8
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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9
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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10
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
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