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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Sharing aggregate inventory information with customers : strategic cross-selling and shortage reduction
Cui, Ruomeng; Shin, Hyoduk - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 381-400
Persistent link: https://www.econbiz.de/10011819588
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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Brand extensions : when to use them
Sullivan, Mary W. - In: Management science : journal of the Institute for … 38 (1992) 6, pp. 793-806
Persistent link: https://www.econbiz.de/10001127118
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New product strategy in small technology-based firms : a pilot study
Meyer, Marc H. - In: Management science : journal of the Institute for … 32 (1986) 7, pp. 806-821
Persistent link: https://www.econbiz.de/10001017799
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Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.; Moore, Don A. - In: Management science : journal of the Institute for … 57 (2011) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
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Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748