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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.; Kalwani, Manohar U. - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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Learning, forgetting, and sales
Villas-Boas, Sofia; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 54 (2008) 11, pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641
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Signaling quality via queues
Debo, Laurens G.; Parlour, Christine A.; Rajan, Uday - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 876-891
Persistent link: https://www.econbiz.de/10009553509
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Coordination of price promotions in complementary categories
Sinitsyn, Maxim - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 2076-2094
Persistent link: https://www.econbiz.de/10009679741
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Buyer-initiated vs. seller-initiated information revelation
Bhardwaj, Pradeep; Chen, Yuxin; Godes, David - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1104-1114
Persistent link: https://www.econbiz.de/10003737467
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Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender; Rao, Ram C. - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
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Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati; Ding, Yuanyuan; Donohue, Karen - In: Management science : journal of the Institute for … 70 (2024) 4, pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
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The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio - In: Management science : journal of the Institute for … 62 (2016) 11, pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
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On the recoverability of choice behaviors with random coefficients choice models in the context of limited data and unobserved effects
Andrews, Rick L.; Ainslie, Andrew; Currim, Imran S. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10003709939