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Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu; Viswanathan, Siva; Zheleva, Elena - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
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Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye; Krishnan, Ramayya; Montgomery, Alan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie; Wang, Xin; Bendle, Neil T. - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
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Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi; Umyarov, Akhmed - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Optimizing product launches in the presence of strategic consumers
Lobel, Ilan; Patel, Jigar; Vulcano, Gustavo; Zhang, Jiawei - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1778-1799
Persistent link: https://www.econbiz.de/10011502703
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Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571