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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Pooled vs. dedicated queues when customers are delay-sensitive
Sunar, Nur; Tu, Yichen; Ziya, Serhan - In: Management science : journal of the Institute for … 67 (2021) 6, pp. 3785-3802
Persistent link: https://www.econbiz.de/10012607136
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The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei; Agrawal, Vishal V.; Cui, Shiliang - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
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Personalization from customer data aggregation using list price
Xu, Zibin; Dukes, Anthony - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 960-980
Persistent link: https://www.econbiz.de/10012878197
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Customer supercharging in experience-centric channels
Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191