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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Brand spillover as a marketing strategy
Wu, Xiaole; Zhang, Fuqiang; Zhou, Yu - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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A model of product line marketing
He, Chuan; Ke, Shaowei; Zhang, Xingtan - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
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Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
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Brand capital and stock price crash risk
Hasan, Mostafa Monzur; Taylor, Grantley; Richardson, Grant - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7221-7247
Persistent link: https://www.econbiz.de/10013545967
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Brand building to deter entry and its impact on brand value
Bar, Ron N.; Haviv, Avery - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930