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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbungsbetrieb
17
Marktform Oligopol
2
Marktforschung
2
Vereinigte Staaten
2
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1
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1
Betriebsfertigung
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Assmus, Gert
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Horsky, Dan
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
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1
Advertising expenditures in coupled markets, a game-theory approach
Shakun, Melvin F.
- In:
Management science : journal of the Institute for …
11
(
1965
)
4
,
pp. B-42-B-47
Persistent link: https://www.econbiz.de/10002812979
Saved in:
2
The advertising budget's determinants in a market with two competing firms
Simon, Julian L.
;
Ben-Ur, Joseph
- In:
Management science : journal of the Institute for …
28
(
1982
)
5
,
pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
Saved in:
3
Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
Saved in:
4
Estimation of a longitudinal model to decompose the effects of an advertising stimulus on famila consumption
Winer, Russell S.
- In:
Management science : journal of the Institute for …
26
(
1980
)
5
,
pp. 471-482
Persistent link: https://www.econbiz.de/10003021497
Saved in:
5
Linear programming models for production-advertising decisions
Thomas, Joseph
- In:
Management science : journal of the Institute for …
17
(
1971
)
8
,
pp. B474-B484
Persistent link: https://www.econbiz.de/10002914853
Saved in:
6
A stochastic model of consumer behavior and optimal advertising
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
28
(
1982
)
9
,
pp. 1054-1064
Persistent link: https://www.econbiz.de/10002925126
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7
An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute for …
20
(
1976
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10002609805
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8
Prospects for the management sciences in advertising
Lipstein, Benjamin
- In:
Management science : journal of the Institute for …
13
(
1966
)
2
,
pp. B-1-B-9
Persistent link: https://www.econbiz.de/10002384500
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9
Optimal advertising with stochastic demand
Monahan, George E.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 106-117
Persistent link: https://www.econbiz.de/10002510626
Saved in:
10
An empirical analysis of the optimal advertising policy
Horsky, Dan
- In:
Management science : journal of the Institute for …
23
(
1977
)
10
,
pp. 1037-1049
Persistent link: https://www.econbiz.de/10002968185
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