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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Fee or free : when should firms charge for online content?
Lambrecht, Anja; Misra, Kanishka - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1150-1165
Persistent link: https://www.econbiz.de/10011672873
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Market information and bidder heterogeneity in secondary market online B2B auctions
Pilehvar, Ali; Elmaghraby, Wedad; Gopal, Anandasivam - In: Management science : journal of the Institute for … 63 (2017) 5, pp. 1493-1518
Persistent link: https://www.econbiz.de/10011684774
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
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Facilitating inclusive global trade : evidence from a field experiment
Hui, Xiang - In: Management science : journal of the Institute for … 66 (2020) 4, pp. 1737-1755
Persistent link: https://www.econbiz.de/10012268444
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Small and medium enterprises amidst the pandemic and reopening : digital edge and transformation
Cong, Lin William; Yang, Xiaohan; Zhang, Xiaobo - In: Management science : journal of the Institute for … 70 (2024) 7, pp. 4564-4582
Persistent link: https://www.econbiz.de/10015046321
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The use and value of social information in selective selling of exclusive products
Momot, Ruslan; Belavina, Elena; Girotra, Karan - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2610-2627
Persistent link: https://www.econbiz.de/10012254430
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Matching returning donors to projects on philanthropic crowdfunding platforms
Song, Yicheng; Li, Zhuoxin; Sahoo, Nachiketa - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 355-375
Persistent link: https://www.econbiz.de/10012821180
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Outsourcing tasks online : matching supply and demand on peer-to-peer internet platforms
Cullen, Zoë B.; Farronato, Chiara - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 3985-4003
Persistent link: https://www.econbiz.de/10012623872
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When and how to diversify : a multicategory utility model for personalized content recommendation
Song, Yicheng; Sahoo, Nachiketa; Ofek, Elie - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3737-3757
Persistent link: https://www.econbiz.de/10012062768