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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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The case for product placement
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Advertising effects
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Chintagunta, Pradeep K.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
274
Journal of advertising : official publication of the American Academy of Advertising
240
International journal of advertising : the quarterly review of marketing communications
225
Journal of business research : JBR
209
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
193
Journal of promotion management : JPM
129
Psychology & marketing
127
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
70
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising : JCIRA
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
53
Marketing : ZFP ; journal of research and management
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of current issues and research in advertising
38
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
International journal of hospitality management
36
Journal of marketing
36
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
The journal of brand management : an international journal
32
The journal of consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of advertising
29
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Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
2
Building brand awareness in dynamic oligopoly markets
Naik, Prasad A.
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 129-138
Persistent link: https://www.econbiz.de/10003709946
Saved in:
3
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
4
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
5
The advertising mix for a search good
Anderson, Simon P.
;
Renault, Régis
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10009711798
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6
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
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7
Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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8
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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9
Celebrity endorsements, firm value, and reputation risk : evidence from the Tiger Woods scandal
Knittel, Christopher R.
;
Stango, Victor
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010345173
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10
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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