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A partial-order-based model to estimate individual preferences using panel data
Jagabathula, Srikanth; Vulcano, Gustavo - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1609-1628
Persistent link: https://www.econbiz.de/10011855645
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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Measuring the factors influencing purchasing decisions : evidence from cursor tracking and cognitive modeling
Fisher, Geoffrey - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4558-4578
Persistent link: https://www.econbiz.de/10014339268
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Predicting product purchase from inferred customer similarity : an autologistic model approach
Moon, Sangkil; Russell, Gary J. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10003709936
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A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui; Jain, Dipak - In: Management science : journal of the Institute for … 58 (2012) 10, pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647
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Product assortment in a triopoly
Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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Local market characteristics and online-to-offline commerce : an empirical analysis of groupon
Li, Hui; Shen, Qiaowei; Bart, Yakov - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1860-1878
Persistent link: https://www.econbiz.de/10011855745
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A model of product line marketing
He, Chuan; Ke, Shaowei; Zhang, Xingtan - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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Aligning differences : discursive diversity and team performance
Lix, Katharina; Goldberg, Amir; Srivastava, Sameer B.; … - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8430-8448
Persistent link: https://www.econbiz.de/10014280222