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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
477
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1
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
2
Only the ugly face? : a theoretical model of
brand
dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
3
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
4
Does
brand
licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Saved in:
5
Brand
building to deter entry and its impact on
brand
value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
6
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
7
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
8
The dynamic impact of product-harm crises on
brand
preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
9
User-generated content and competing firms’ product design
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Management science : journal of the Institute for …
64
(
2018
)
10
,
pp. 4608-4628
Persistent link: https://www.econbiz.de/10011932609
Saved in:
10
Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty
Althuizen, Niek
;
Chen, Bo
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 3008-3025
Persistent link: https://www.econbiz.de/10013368363
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