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A model of product line marketing
He, Chuan; Ke, Shaowei; Zhang, Xingtan - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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Competing to be certain (but wrong) : market dynamics and excessive confidence in judgment
Radzevick, Joseph R.; Moore, Don A. - In: Management science : journal of the Institute for … 57 (2011) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10008858566
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Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Demonstrations and price competition in new product release
Boleslavsky, Raphael; Cotton, Christopher; Gurnani, Haresh - In: Management science : journal of the Institute for … 63 (2017) 6, pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
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Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.; Prasad, Ashutosh; Van Den Bulte, … - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
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Brand spillover as a marketing strategy
Wu, Xiaole; Zhang, Fuqiang; Zhou, Yu - In: Management science : journal of the Institute for … 68 (2022) 7, pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309