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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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When does product brand matter...
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,269
Journal of retailing and consumer services
1,986
NBER working paper series
1,188
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1,075
Working paper / National Bureau of Economic Research, Inc.
973
NBER Working Paper
921
International journal of consumer studies
788
International journal of hospitality management
765
IZA Discussion Paper
757
Psychology & marketing
731
The journal of brand management : an international journal
693
SpringerLink / Bücher
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
The journal of product & brand management
505
Journal of marketing research : JMR
434
European journal of marketing : EJM
426
Asia Pacific journal of marketing and logistics
425
Journal of travel and tourism marketing
402
Tourism management : research, policies, practice
400
IZA Discussion Papers
396
Journal of marketing management : MM
381
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of marketing
343
Journal of marketing communications
338
Journal of retailing
338
Journal of international consumer marketing
334
Journal of fashion marketing and management
324
Marketing letters : a journal of research in marketing
322
Cogent business & management
314
Journal of consumer behaviour : an international research review
313
International journal of retail & distribution management
311
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
308
Young consumers : insight and ideas for responsible marketers
307
The journal of consumer marketing
306
Journal of the Academy of Marketing Science
305
CESifo working papers
303
The international review of retail, distribution and consumer research
300
Marketing intelligence & planning
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ECONIS (ZBW)
376
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376
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1
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
2
Only the ugly face? : a theoretical model of
brand
dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
3
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
4
Does
brand
licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Saved in:
5
Brand
building to deter entry and its impact on
brand
value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
6
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
7
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
Saved in:
8
The dynamic impact of product-harm crises on
brand
preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
9
Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
Saved in:
10
Brand
spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
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