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Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
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Cumulative growth in user-generated content production : evidence from Wikipedia
Aaltonen, Aleksi; Seiler, Stephan - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2054-2069
Persistent link: https://www.econbiz.de/10011518743
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun; Bapna, Ravi; Chang, Jason Oliver; Gupta, Alok - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit; Teng, Nina; Netessine, Serguei - In: Management science : journal of the Institute for … 65 (2019) 2, pp. 913-932
Persistent link: https://www.econbiz.de/10012000779
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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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The impact of corporate social responsibility on firm value : the role of customer awareness
Servaes, Henri; Tamayo, Ane - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1045-1061
Persistent link: https://www.econbiz.de/10009751212
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Bring a friend! : privately or publicly?
Carroni, Elias; Pin, Paolo; Righi, Simone - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
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Tailor-to-target : configuring collaborative shareholder engagements on climate change
Slager, Rieneke; Chuah, Kevin; Gond, Jean-Pascal; … - In: Management science : journal of the Institute for … 69 (2023) 12, pp. 7693-7718
Persistent link: https://www.econbiz.de/10014444158