//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Viral marketing for cultural p...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
333
Konsumentenverhalten
333
Theorie
70
Theory
70
Preismanagement
68
Pricing strategy
68
Experiment
47
Online retailing
46
Online-Handel
46
Internet marketing
36
Online-Marketing
36
Social Web
32
Social web
32
Viral marketing
31
Virales Marketing
31
Einzelhandel
30
Retail trade
30
Game theory
29
Spieltheorie
29
E-commerce
26
Electronic Commerce
26
Beziehungsmarketing
25
Relationship marketing
25
Behavioral economics
22
Verhaltensökonomik
22
Preisdifferenzierung
21
Price discrimination
21
Revenue management
20
Revenue-Management
20
Learning process
19
Lernprozess
19
Advertising
18
Decision
18
Entscheidung
18
Präferenztheorie
18
Theory of preferences
18
Werbung
18
Information behaviour
17
Informationsverhalten
17
Search theory
16
more ...
less ...
Online availability
All
Undetermined
239
Free
9
Type of publication
All
Article
362
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
363
Aufsatz in Zeitschrift
363
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
363
Author
All
Ghose, Anindya
6
Girotra, Karan
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Su, Xuanming
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Dukes, Anthony
4
Guo, Liang
4
Lee, Dokyun
4
Ofek, Elie
4
Simchi-Levi, David
4
Allon, Gad
3
Bassamboo, Achal
3
Belavina, Elena
3
Chintagunta, Pradeep K.
3
Choe, Chongwoo
3
Cui, Shiliang
3
Gao, Fei
3
Li, Beibei
3
Milkman, Katherine L.
3
Sahin, Ozge
3
Smith, Michael D.
3
Sudhir, K.
3
Swinney, Robert
3
Van Ryzin, Garrett
3
Villas-Boas, J. Miguel
3
Wilbur, Kenneth C.
3
Zhang, Fuqiang
3
Acland, Dan
2
Agarwal, Sumit
2
Agrawal, Vishal V.
2
Aral, Sinan
2
Aviv, Yossi
2
Bapna, Ravi
2
Baucells, Manel
2
Bazerman, Max H.
2
Bell, David R.
2
Bemmaor, Albert C.
2
Bronnenberg, Bart J.
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,174
Journal of retailing and consumer services
1,981
International journal of hospitality management
869
International journal of consumer studies
771
Psychology & marketing
712
Journal of consumer research : JCR ; an interdisciplinary bimonthly
616
NBER working paper series
581
Working paper / National Bureau of Economic Research, Inc.
484
NBER Working Paper
428
SpringerLink / Bücher
427
Asia Pacific journal of marketing and logistics
406
Tourism management : research, policies, practice
404
The journal of product & brand management
402
Journal of business ethics : JOBE
379
European Journal of Marketing
378
Journal of marketing research : JMR
376
European journal of marketing : EJM
371
Journal of Consumer Marketing
369
The journal of brand management : an international journal
368
Journal of travel and tourism marketing
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing management : MM
338
Journal of international consumer marketing
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of marketing communications
330
Journal of retailing
326
Cogent business & management
325
Journal of marketing
320
Marketing letters : a journal of research in marketing
309
Journal of economic psychology : research in economic psychology and behavioral economics
304
International journal of contemporary hospitality management
300
Journal of consumer behaviour : an international research review
298
Journal of the Academy of Marketing Science
298
Journal of fashion marketing and management
297
The international review of retail, distribution and consumer research
297
The journal of consumer marketing
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
293
Technological forecasting & social change : an international journal
293
more ...
less ...
Source
All
ECONIS (ZBW)
363
Showing
1
-
10
of
363
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
2
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
3
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
4
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
5
Can we trust online physician ratings? : evidence from cardiac surgeons in Florida
Lu, Susan Feng
;
Rui, Huaxia
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2557-2573
Persistent link: https://www.econbiz.de/10011878974
Saved in:
6
Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
Saved in:
7
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
8
Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir
;
Jadbabaie, Ali
;
Kakhbod, Ali
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
Saved in:
9
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
10
Contracting with word-of-mouth management
Kamada, Yuichiro
;
Öry, Aniko
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5094-5107
Persistent link: https://www.econbiz.de/10012390765
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->