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A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers
Mallipeddi, Rakesh R.; Kumar, Subodha; Sriskandarajah, … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 75-104
Persistent link: https://www.econbiz.de/10012821046
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Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise; Donthu, Naveen - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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Membership herding and network stability in the open source community : the Ising perspective
Oh, Wonseok; Jeon, Sangyong - In: Management science : journal of the Institute for … 53 (2007) 7, pp. 1086-1101
Persistent link: https://www.econbiz.de/10003518529
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Yahoo! for Amazon : sentiment extraction from small talk on the web
Das, Sanjiv R.; Chen, Mike Y. - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1375-1388
Persistent link: https://www.econbiz.de/10003562420
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The structural virality of online diffusion
Goel, Sharad; Anderson, Ashton; Hofman, Jake; Watts, … - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 180-196
Persistent link: https://www.econbiz.de/10011432943
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Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi; Umyarov, Akhmed - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871