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Brand value in social interaction
Kuksov, Dmitri - In: Management science : journal of the Institute for … 53 (2007) 10, pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
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Signaling low margin through assortment
Kuksov, Dmitri; Lin, Yuanfang - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1166-1183
Persistent link: https://www.econbiz.de/10011672887
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Benefits of customer loyalty in markets with endogenous search costs
Kuksov, Dmitri; Zia, Mohammad - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2171-2190
Persistent link: https://www.econbiz.de/10012522172
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Brand Value in Social Interaction
Kuksov, Dmitri - In: Management science : journal of the Institute for … 53 (2007) 10, pp. 1634-1644
Persistent link: https://www.econbiz.de/10007861537
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When Kerry met Sally : politics and perceptions in the demand for movies
Roos, Jason M. T.; Shachar, Ron - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1617-1631
Persistent link: https://www.econbiz.de/10010399513
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When and why consumers "accidentally" endanger their products
Shani, Yaniv; Appel, Gil; Danziger, Shai; Shachar, Ron - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5757-5782
Persistent link: https://www.econbiz.de/10012391417