//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relevanz und Potential von Tik...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
83
Social web
83
marketing
53
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
26
Online-Marketing
26
Social network
25
Soziales Netzwerk
25
Theorie
23
Theory
23
Viral marketing
19
Virales Marketing
19
pricing
19
social media
15
Digital platform
13
Digitale Plattform
13
Marketing
13
Online retailing
13
Online-Handel
13
E-commerce
12
Electronic Commerce
12
social networks
12
Advertising
11
Game theory
11
Preismanagement
11
Pricing strategy
11
Spieltheorie
11
Werbung
11
competitive strategy
11
economics
11
Competitive strategy
10
Experiment
10
Social relations
10
Soziale Beziehungen
10
Wettbewerbsstrategie
10
Web 2.0 technologies
9
Web 2.0-Technologien
9
user-generated content
8
Einzelhandel
7
more ...
less ...
Online availability
All
Undetermined
99
Free
1
Type of publication
All
Article
143
Type of publication (narrower categories)
All
Article in journal
143
Aufsatz in Zeitschrift
143
Case study
1
Fallstudie
1
Language
All
English
143
Author
All
Bapna, Ravi
3
Ghose, Anindya
3
Hosanagar, Kartik
3
Ofek, Elie
3
Thomadsen, Raphael
3
Zhu, Feng
3
Bhargava, Hemant K.
2
Burtch, Gordon
2
Chintagunta, Pradeep K.
2
Dellarocas, Chrysanthos
2
Fazli, Amir
2
Gu, Yuan
2
Katona, Zsolt
2
Lans, Ralf van der
2
Li, Zhuoxin
2
Lin, Mingfeng
2
Nair, Harikesh
2
Nasser, Sherif
2
Pierce, Lamar
2
Sahin, Ozge
2
Sahoo, Nachiketa
2
Shulman, Jeffrey D.
2
Singh, Param Vir
2
Song, Yicheng
2
Toubia, Olivier
2
Turcic, Danko
2
Villas-Boas, J. Miguel
2
Viswanathan, Siva
2
Wang, Ruxian
2
Wang, Zizhuo
2
Wernerfelt, Birger
2
Yoganarasimhan, Hema
2
Aaltonen, Aleksi
1
Acquisti, Alessandro
1
Agarwal, Ashish
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Aksoy-Pierson, Margaret
1
Alexandrov, Alexei
1
Allon, Gad
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
615
SpringerLink / Bücher
573
European Journal of Marketing
475
Technological forecasting & social change : an international journal
252
Journal of retailing and consumer services
236
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
Springer eBook Collection
214
Marketing Intelligence & Planning
209
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
207
International journal of internet marketing and advertising : IJIMA
170
Information systems research : ISR
156
Journal of marketing management : MM
148
Europäische Hochschulschriften / 5
137
Tourism management : research, policies, practice
137
Management Science
136
Journal of Consumer Marketing
131
Journal of management information systems : JMIS
131
Journal of Agricultural and Applied Economics
130
Journal of marketing
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Business horizons
115
Psychology & marketing
115
Strategic Direction
108
European journal of marketing : EJM
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
MPRA Paper
105
International journal of business information systems : IJBIS
99
Journal of marketing communications
99
Journal of marketing education : JME
99
Marketing intelligence & planning
99
Journal of the Academy of Marketing Science
98
International journal of hospitality management
96
International Food and Agribusiness Management Review
95
Cogent business & management
94
Springer eBook Collection / Business and Economics
94
Journal of strategic marketing
93
Electronic commerce research
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
more ...
less ...
Source
All
ECONIS (ZBW)
143
Showing
1
-
10
of
143
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
2
Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.
;
Nair, Harikesh
;
Hofstetter, Reto
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
Saved in:
3
Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye
;
Krishnan, Ramayya
;
Montgomery, Alan
- In:
Management science : journal of the Institute for …
61
(
2015
)
2
,
pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
Saved in:
4
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
5
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
6
Yahoo! for Amazon : sentiment extraction from small talk on the web
Das, Sanjiv R.
;
Chen, Mike Y.
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1375-1388
Persistent link: https://www.econbiz.de/10003562420
Saved in:
7
Ad revenue and content commercialization : evidence from blogs
Sun, Monic
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
59
(
2013
)
10
,
pp. 2314-2331
Persistent link: https://www.econbiz.de/10010202786
Saved in:
8
Cumulative growth in user-generated content production : evidence from Wikipedia
Aaltonen, Aleksi
;
Seiler, Stephan
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2054-2069
Persistent link: https://www.econbiz.de/10011518743
Saved in:
9
A structural model of employee behavioral dynamics in enterprise social media
Huang, Yan
;
Singh, Param Vir
;
Ghose, Anindya
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2825-2844
Persistent link: https://www.econbiz.de/10011413490
Saved in:
10
Emergent life cycle : the tension between knowledge change and knowledge retention in open online coproduction communities
Kane, Gerald C.
;
Johnson, Jeremiah
;
Majchrzak, Ann
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3026-3048
Persistent link: https://www.econbiz.de/10010461769
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->