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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,532
Journal of retailing and consumer services
2,051
International journal of hospitality management
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SpringerLink / Bücher
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Psychology & marketing
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International journal of consumer studies
781
The journal of brand management : an international journal
705
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
621
Working paper / National Bureau of Economic Research, Inc.
515
The journal of product & brand management
510
Journal of advertising research
498
Tourism management : research, policies, practice
491
Journal of marketing research : JMR
477
European journal of marketing : EJM
472
Technological forecasting & social change : an international journal
463
European Journal of Marketing
458
NBER Working Paper
453
Journal of travel and tourism marketing
450
Asia Pacific journal of marketing and logistics
443
Journal of marketing management : MM
434
Journal of marketing communications
419
Journal of Consumer Marketing
413
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
405
Journal of marketing
402
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
392
Journal of retailing
371
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Journal of Product & Brand Management
368
Journal of the Academy of Marketing Science
356
Marketing intelligence & planning
353
Cogent business & management
350
Journal of international consumer marketing
349
Marketing letters : a journal of research in marketing
349
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
333
Journal of fashion marketing and management
330
Journal of consumer behaviour : an international research review
326
International journal of internet marketing and advertising : IJIMA
325
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ECONIS (ZBW)
477
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1
The dynamic impact of product-harm crises on
brand
preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
2
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
3
Only the ugly face? : a theoretical model of
brand
dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
4
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
5
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
6
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
7
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
8
Does
brand
licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Saved in:
9
Brand
building to deter entry and its impact on
brand
value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
10
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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