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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Estimating loyalty and switching with an application to the automobile market
McCarthy, Patrick S. (contributor) - In: Management science : journal of the Institute for … 38 (1992) 10, pp. 1371-1393
Persistent link: https://www.econbiz.de/10001133858
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Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H. - In: Management science : journal of the Institute for … 34 (1988) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
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Investigating the relationship between time in market and pioneering advantage
Brown, Christina L. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1361-1369
Persistent link: https://www.econbiz.de/10001171806
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Breeding competitive strategies
Midgley, David F. - In: Management science : journal of the Institute for … 43 (1997) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10001216569