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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
3,111
Journal of retailing and consumer services
2,020
Technological forecasting & social change : an international journal
1,522
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NBER working paper series
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994
International journal of hospitality management
936
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901
International journal of consumer studies
777
Psychology & marketing
758
The journal of brand management : an international journal
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Technology analysis & strategic management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of innovation management
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The journal of product & brand management
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Strategic Direction
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European Journal of Marketing
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Tourism management : research, policies, practice
486
Journal of marketing research : JMR
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
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Springer eBook Collection
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CESifo working papers
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Journal of open innovation : technology, market, and complexity
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Discussion paper series / IZA
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MPRA Paper
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Asia Pacific journal of marketing and logistics
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Economics of innovation and new technology
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Working paper
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Journal of Consumer Marketing
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Journal of marketing
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International journal of technology management : IJTM
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Journal of economic behavior & organization : JEBO
427
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
426
Discussion paper
424
Cogent business & management
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ECONIS (ZBW)
608
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1
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
2
Only the ugly face? : a theoretical model of
brand
dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
3
An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
4
Does
brand
licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina
;
Tuli, Kapil R.
;
Kohli, …
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Saved in:
5
Brand
building to deter entry and its impact on
brand
value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
6
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
7
The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing
;
Cole, Catherine A.
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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8
The dynamic impact of product-harm crises on
brand
preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
9
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable
brand
choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
10
Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
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