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~isPartOf:"Marketing : ZFP ; journal of research and management"
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Marketing management
42
Marketingmanagement
42
Marketing
27
Theorie
15
Theory
15
Consumer behaviour
12
Konsumentenverhalten
12
Deutschland
8
Germany
8
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6
Bibliometrics
5
Marketing theory
5
Marketingtheorie
5
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Werbewirkung
4
Erfolgsfaktor
3
Innovation
3
Preismanagement
3
Pricing strategy
3
Success factor
3
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3
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3
Austria
2
Brand image
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Dienstleistung
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Dienstleistungsmarketing
2
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2
E-commerce
2
Electronic Commerce
2
Fachzeitschrift
2
Journal
2
Kirche
2
Kommunikation
2
Konsumgütermarketing
2
Lieferantenmanagement
2
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67
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67
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German
60
English
8
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Wiedmann, Klaus-Peter
4
Diller, Hermann
3
Gierl, Heribert
3
Voeth, Markus
3
Wagner, Udo
3
Esch, Franz-Rudolf
2
Herbst, Uta
2
Herrmann, Andreas
2
Natter, Martin
2
Roth, Stefan
2
Schlegelmilch, Bodo B.
2
Stauss, Bernd
2
Walsh, Gianfranco
2
Adam, David L.
1
Adolphs, Kai
1
Ahlers, Grit Mareike
1
Albers, Sönke
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Beinert, Markus
1
Bekk, Magdalena
1
Bekmeier-Feuerhahn, Sigrid
1
Belz, Frank
1
Botschen, Günther
1
Bruhn, Manfred
1
Chatzopolou, Georgia
1
Coşkun, Bilgen
1
Dichtl, Erwin
1
Dietrich, Martin
1
Dubiel, Jörg
1
Eggert, Andreas
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Eggert, Karin
1
Einwiller, Sabine
1
Eisend, Martin
1
Evanschitzky, Heiner
1
Felser, Georg
1
Frenzel, Tobias
1
Garnefeld, Ina
1
Gawantka, Axel
1
Germelmann, Claas Christian
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Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
526
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Springer eBook Collection
174
Journal of the Academy of Marketing Science
150
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
112
Journal of marketing communications
107
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Journal of marketing research : JMR
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of Agribusiness
65
Journal of advertising research
65
The journal of brand management : an international journal
65
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ECONIS (ZBW)
68
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1
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1
The interface between
marketing
and sales : the state of the art and a research agenda
Radtke, Sören A.
;
Paul, Marian E.
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012600949
Saved in:
2
Benefit-Segmentierung von Dienstleistungsmärkten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
12
(
1990
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10001093779
Saved in:
3
Prozeßstandardisierung im Rahmen eines Global
Marketing
: Charakterisierung u. strateg. Analyse ihrer Einsatzfelder u. Wirkungen
Kreutzer, Ralf T.
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
3
,
pp. 167-176
Persistent link: https://www.econbiz.de/10001039823
Saved in:
4
Kundennähe : Strategie oder Schlagwort?
Albers, Sönke
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001041215
Saved in:
5
Differenziertes
Marketing
auf der Basis von Regionaltypologien
Wilde, Klaus D.
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
3
,
pp. 153-162
Persistent link: https://www.econbiz.de/10001015051
Saved in:
6
Local content : e. Herausforderung für d. internat.
Marketing
Günter, Bernd
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10001015069
Saved in:
7
Die Selbstzerstörung unserer Welt durch unternehmerische Marktpolitik?
Raffée, Hans
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
4
,
pp. 229-240
Persistent link: https://www.econbiz.de/10001017657
Saved in:
8
Entwicklungsperspektiven der strategischen Unternehmensführung und des strategischen
Marketing
Wiedmann, Klaus-Peter
- In:
Marketing : ZFP ; journal of research and management
7
(
1985
)
3
,
pp. 149-160
Persistent link: https://www.econbiz.de/10001017750
Saved in:
9
Zum Verhältnis von
Marketing
und Public Relations
Haedrich, Günther
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10001023909
Saved in:
10
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
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