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~isPartOf:"Marketing : journal of research and management"
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Consumer behaviour
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Marketing : journal of research and management
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
20
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1
Neural net extensions of stochastic
brand
choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
2
Cognitively uncontrolled spillover effects of
brand
-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
3
Status quo bias versus variety seeking : an experimental investigation into situational and individual moderators
Burmeister-Lamp, Katrin
;
Schade, Christian D.
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10002823827
Saved in:
4
Free markets, marketing and society
Raman, Kalyan
- In:
Marketing : journal of research and management
5
(
2009
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003857586
Saved in:
5
Neuroscience in marketing research
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
Saved in:
6
Means-end chains : a means to which end?
Grunert, Klaus G.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
Saved in:
7
Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
Saved in:
8
Communication behavior of companies in product recalls without customer identification information
Kübler, Raoul
;
Albers, Sönke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10003976429
Saved in:
9
Differences in the ability of structural and reduced-form models to improve pricing decisions
Skiera, Bernd
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003976444
Saved in:
10
Riding a rollercoaster : the dynamics of sport fans' loyalty after promotion and relegation
Königstorfer, Jörg
;
Uhrich, Sebastian
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003908017
Saved in:
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