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The development of brand attitudes among young consumers
Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
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Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina; Ghose, Kamal - In: Marketing intelligence & planning 33 (2015) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo; Augusto, Mário Gomes; Lisboa, … - In: Marketing intelligence & planning 33 (2015) 6, pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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Brand portfolio strategies effects on consumers' attitude
Yilmazel, Sefa Emre; Özer, Leyla - In: Marketing intelligence & planning 40 (2022) 1, pp. 138-152
Persistent link: https://www.econbiz.de/10013172910
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Antecedents of similarity perception for store-branded lookalikes
Zhou, Li - In: Marketing intelligence & planning 40 (2022) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10013172919