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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Brand management
Markenführung
USA
Consumer behaviour
238
Konsumentenverhalten
238
Brand image
58
Markenimage
58
Beziehungsmarketing
54
Relationship marketing
54
Brand
38
Markenartikel
38
Internet marketing
27
Social Web
27
Social web
27
Online-Marketing
26
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Kundenzufriedenheit
21
Einzelhandel
20
Retail trade
20
Dienstleistungsqualität
18
Service quality
18
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Marketing management
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Marketingmanagement
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Emotion
13
Advertising
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
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Öko-Marketing
12
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1
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1
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77
Author
All
Phau, Ian
4
Bang, Nguyen
2
Brennan, Ross
2
Guercini, Simone
2
Kumar, Vikas
2
Merrilees, Bill
2
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
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1
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1
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1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Borzekowski, Dina
1
Bravo, Rafael
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cardinale, Sylvia
1
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1
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1
Chatterjee, Patrali
1
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1
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1
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1
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1
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1
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1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Custance, Paul
1
Dahiya, Richa
1
Dash, Satya Bhushan
1
De Gregorio, Federico
1
Dhanda, Komal
1
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Marketing intelligence & planning
Journal of business research : JBR
513
The journal of brand management : an international journal
351
Journal of retailing and consumer services
335
The journal of product & brand management
317
Journal of consumer research : JCR ; an interdisciplinary bimonthly
165
Psychology & marketing
160
International journal of hospitality management
130
Journal of fashion marketing and management
127
European journal of marketing : EJM
106
Asia Pacific journal of marketing and logistics
100
Journal of international consumer marketing
89
International journal of consumer studies
87
Journal of marketing communications
86
The journal of consumer marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of strategic marketing
70
International journal of retail & distribution management
68
Journal of marketing management : MM
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
International journal of advertising : the review of marketing communications
59
Journal of global marketing
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
International marketing review
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
Journal of advertising research
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of advertising : the quarterly review of marketing communications
50
Cogent business & management
49
American journal of agricultural economics
48
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of travel and tourism marketing
48
The American economic review
48
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ECONIS (ZBW)
77
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1
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1
The development of
brand
attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
2
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
3
An empirical study of the antecedents and consequences of
brand
engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
4
Organisational culture and the creation of
brand
identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
5
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
6
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
7
Customer
brand
co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
8
Determining the causal relationships that affect consumer-based
brand
equity : the mediating effect of
brand
loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
9
Brand
portfolio strategies effects on consumers' attitude
Yilmazel, Sefa Emre
;
Özer, Leyla
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10013172910
Saved in:
10
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
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