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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei; Jones, Richard Gyrd; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 3, pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
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Consumer responses to covert advertising in social media
Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
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Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
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Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika; Chauhan, Abhishek - In: Marketing intelligence & planning 35 (2017) 6, pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
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The brand meaning co-creation process on Facebook
Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing intelligence & planning 35 (2017) 7, pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen - In: Marketing intelligence & planning 33 (2015) 6, pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Brand strategies in social media
Tsimonis, Georgios; Dimitriadis, Sergios - In: Marketing intelligence & planning 32 (2014) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10010380725